Caviro Group Back to Vinitaly
The restyled, new bottled Tavernello line, designed for foreign markets, was presented at the fair. Caviro social campaign featuring Italian actor Maccio Capatonda was also awarded at Vinitaly
Vinitaly, the renown International Wine and Spirits Exhibition in Verona, was again held in presence, from 10 to 13 April, after the pause due to the pandemic. A key event for the wine sector, the 54th edition of Vinitaly was an opportunity for Caviro Group to present the latest news in terms of products and communication.
“Such a long-awaited moment of meeting and discussion – explains Claudia Benvenuto, Caviro Marketing Specialist –. At the fair we had the opportunity to meet again with suppliers, managers, partners, customers, including our key international clients, and institutional representatives such as the Minister of Agriculture Stefano Patuanelli, the President of the Emilia-Romagna Region Stefano Bonaccini and the Regional Minister for Agriculture Alessio Mammi “.
A new direction for Tavernello
Tavernello, the Italian wine most sold in the world, was a great protagonist at the event where it showcased its new design.
“We brought all the Tavernello references, with a particular focus on the new bottled line destined for export, which also includes two sparkling wines designed for Italy – continues Benedetto Marescotti, Caviro Marketing Director -. The new brand image expresses the richness and variety of this wine, underlining the values of its Italian identity through the wine glass icon, enriched with a design inspired by typical landscapes and architecture of our Country. Tavernello had considerable success at the fair, especially with its Gold Collection”.
A success that includes the communication sector: the viral video starring Maccio Capatonda and Tavernello was awarded as Best Social Campaign, a prize assigned by the magazine Vini & Consumi.
Brands, DOC Specifications and Quality Labels: displaying the many souls of the Group
To promote and export Italian excellence, we also launched the new ‘Cantine Caviro’ brand, a further guarantee on the Novebolle reference, the DOC specification for Romagna’s sparkling wine.
“This is a specification we are focusing on – says Marescotti –, it values an historical winemaking system, still not very known abroad. We received positive feedbacks on Novebolle both white and rosé, a palatable sparkling wine with a specific position in the market for truly ‘effervescent’ spumante wines”.
Other brands were also on display, including Tini, Brumale, Terreforti, Botte Buona and, with a special highlight, Vigneti Romio – the large-scale retail and Horeca line of Romagna wines supported by the Ambassador Paolo Cevoli, who personally attended Vinitaly in the Caviro stand on April 11th.
Other companies of the Group were also present as exhibitors, including Cesari and Leonardo Da Vinci with its new line of wines Monnalisa.
Focus on Sustainability
Sustainability and circular economy, two issues that have always been dear to Caviro Group, were also highlighted.
“We presented at the fair our Sustainability Report and a book, Innesti Best Of, which collects the best stories about sustainability published so far on Innesti, our online magazine – says Sara Pascucci, Caviro Communication Manager –. It’s a prestigious edition realized from by-products of grape processing, that is also available in several bookstores and magazine shops: each purchased copy contributes to the ‘adoption’ of a tree, thanks to an agreement we made with ZeroCO2, an Italian benefit company committed to global reforestation”.