Caviro flies to Tokyo to develop the sustainable wine market
The Group based in Faenza further strengthens its partnership in terms of sustainability with Suntory – the Japanese company world leader in beverage distribution – focusing on Tavernello Organico.
The long-running collaboration between Caviro Group and Suntory, world leader company in the distribution of alcoholic beverages, has been renewed. The Faenza wine cooperative and the Japanese giant have in fact reached a five year cooperation agreement, centered on shared sustainability goals.
On March 9 2023 this partnership was initialed in Tokio, with the signature of Caviro President Carlo Dalmonte and Suntory Wine International President Keiko Yoshio.
A sustainability agreement
“The two companies have been commercially collaborating since 1995 – said Dalmonte –. A solid relationship with a similar strategic vision. Caviro’s circular economy model, recognized by 3E Equalitas Certification, starts from and comes back to the vineyard through the transformation of by-products, and it’s once again worldwide recognized; for us, this represents both an honor and a responsibility”.
“Today we’re signing a global cooperation agreement for the reduction of the environmental footprint, and a partnership to allow the development of a sustainable wine market in Japan and throughout the world – added President Keiko Yoshio. – Our companies will enhance communication, sharing knowledge and skills in order to develop sustainable initiatives and new products in the future. The aim is to reduce CO2 emissions by 2027, through the use of lighter glass bottles and even more sustainable Tetra Pak® cartons”.
The first step involves organic wines: “Italy is one of the leading countries in the field of organic viticulture: 23,5% of the world’s organic vineyards are located in Italy – noted Dalmonte –. Organic wines are increasingly requested by customers and play a central role in the transition towards an more careful agriculture, with a lower use of chemicals in order to protect biodiversity.”
Tavernello, in its Tetra Pak “Organico” version, is now certified by FSC, Bonsucro and Carbon Trust. The packaging is almost entirely realized with renewable raw materials, plant-derived cardboard and polyethylene. The cap is of vegetal origin too. Renewable raw materials, when managed responsibly, have a lower environmental impact. The Carbon Trust label certifies a smaller carbon footprint compared to the standard packaging.
“On March 28 we are launching 6 new sizes of the Tavernello Organico line designed for the Japanese market – anticipates Dalmonte –. A sustainable wine that respects the environment and biodiversity at every stage of the production chain, from the crop to the packaging step. It’s a great satisfaction to know that the wine produced with our members’ grapes will be consumed and enjoyed all over the world, as a symbol of quality and Made in Italy”.