{"id":28756,"date":"2022-04-27T07:54:51","date_gmt":"2022-04-27T05:54:51","guid":{"rendered":"https:\/\/www.caviro.com\/il-gruppo-caviro-torna-a-vinitaly-2\/"},"modified":"2024-06-05T11:09:15","modified_gmt":"2024-06-05T09:09:15","slug":"caviro-group-back-to-vinitaly","status":"publish","type":"post","link":"https:\/\/www.caviro.com\/en\/caviro-group-back-to-vinitaly\/","title":{"rendered":"Caviro Group Back to Vinitaly"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"28756\" class=\"elementor elementor-28756 elementor-22616\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2135b535 e-flex e-con-boxed e-con e-parent\" data-id=\"2135b535\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3e81a70d elementor-widget elementor-widget-text-editor\" data-id=\"3e81a70d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Vinitaly, the renown International Wine and Spirits Exhibition in Verona, was again held in presence, from 10 to 13 April, after the pause due to the pandemic. A key event for the wine sector,\u00a0<strong>the 54th edition of Vinitaly was an opportunity for Caviro Group to present the latest news<\/strong>\u00a0in terms of products and communication.<\/p><p>\u201cSuch a long-awaited moment of meeting and discussion \u2013 explains\u00a0<strong>Claudia Benvenuto<\/strong>, Caviro Marketing Specialist \u2013. At the fair we had the opportunity to meet again with suppliers, managers, partners, customers, including our key international clients, and institutional representatives such as the Minister of Agriculture Stefano Patuanelli, the President of the Emilia-Romagna Region Stefano Bonaccini and the Regional Minister for Agriculture Alessio Mammi \u201c.<\/p><div class=\"wp-block-spacer\" aria-hidden=\"true\">\u00a0<\/div><h5 class=\"wp-block-heading\">A new direction for Tavernello<\/h5><p>Tavernello, the Italian wine most sold in the world, was a great protagonist at the event where it showcased its new design.<\/p><p>\u201cWe brought all the Tavernello references, with a particular focus on the\u00a0<strong>new\u00a0<\/strong><strong>bottled\u00a0<\/strong><strong>line<\/strong>\u00a0<strong>destined for export<\/strong>, which also includes two sparkling wines designed for Italy \u2013 continues\u00a0<strong>Benedetto Marescotti<\/strong>, Caviro Marketing Director -. The new brand image expresses the richness and variety of this wine, underlining the values of its Italian identity through the wine glass icon, enriched with a design inspired by typical landscapes and architecture of our Country.\u00a0<strong>Tavernello had considerable success at the fair, especially with its Gold Collection<\/strong>\u201d.<\/p><p>A success that includes the communication sector:\u00a0<strong>the viral video starring Maccio Capatonda and Tavernello was awarded as Best Social Campaign,<\/strong>\u00a0a prize assigned by the magazine Vini &amp; Consumi.<\/p><p><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/5MEoBzdY9sk\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p><div class=\"wp-block-spacer\" style=\"height: 39px;\" aria-hidden=\"true\">\u00a0<\/div><h5 class=\"wp-block-heading\">Brands, DOC Specifications and Quality Labels: displaying the many souls of the Group<\/h5><p>To promote and export Italian excellence, we also\u00a0<strong>launched the new \u2018Cantine Caviro\u2019 brand<\/strong>, a further guarantee on the\u00a0<strong>Novebolle<\/strong>\u00a0reference, the DOC specification for Romagna\u2019s sparkling wine.<\/p><p>\u201cThis is a specification we are focusing on \u2013 says Marescotti \u2013, it values an historical winemaking system, still not very known abroad.\u00a0<strong>We received positive feedbacks on Novebolle both white and ros\u00e9<\/strong>, a palatable sparkling wine with a specific position in the market for truly \u2018effervescent\u2019 spumante wines\u201d.<\/p><p>Other brands were also on display, including\u00a0<strong>Tini, Brumale, Terreforti, Botte Buona<\/strong>\u00a0and, with a special highlight,\u00a0<strong>Vigneti Romio<\/strong>\u00a0\u2013 the large-scale retail and Horeca line of Romagna wines supported by the\u00a0<strong>Ambassador Paolo Cevoli<\/strong>, who personally attended Vinitaly in the Caviro stand on April 11th.<\/p><p>Other companies of the Group were also present as exhibitors, including\u00a0<strong>Cesari<\/strong>\u00a0and\u00a0<strong>Leonardo Da Vinci<\/strong>\u00a0with its new line of wines Monnalisa.<\/p><div class=\"wp-block-columns\"><div class=\"wp-block-column\" style=\"flex-basis: 100%;\"><div class=\"wp-block-group\"><div class=\"wp-block-spacer\" style=\"height: 2px;\" aria-hidden=\"true\">\u00a0<\/div><h5 class=\"wp-block-heading\">Focus on Sustainability<\/h5><p><strong>Sustainability and circular economy<\/strong>, two issues that have always been dear to Caviro Group, were also highlighted.<\/p><p>\u201cWe presented at the fair our\u00a0<strong>Sustainability Report<\/strong>\u00a0and a book,\u00a0<strong>Innesti Best Of<\/strong>, which collects the best stories about sustainability published so far on Innesti, our online magazine \u2013 says\u00a0<strong>Sara Pascucci<\/strong>, Caviro Communication Manager \u2013. It\u2019s a prestigious edition realized from by-products of grape processing, that is also available in several bookstores and magazine shops: each purchased copy contributes to the \u2018adoption\u2019 of a tree, thanks to an agreement we made with ZeroCO2, an Italian benefit company committed to global reforestation\u201d.<\/p><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-24d8e6e6 e-con-full e-flex e-con e-parent\" data-id=\"24d8e6e6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-504e410 elementor-skin-slideshow elementor-arrows-yes elementor-widget elementor-widget-media-carousel\" data-id=\"504e410\" data-element_type=\"widget\" data-e-type=\"widget\" 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Caviro social campaign featuring Italian actor Maccio Capatonda was also awarded at Vinitaly<\/p>\n","protected":false},"author":1,"featured_media":27435,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[29],"tags":[],"class_list":["post-28756","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Caviro Group Back to Vinitaly | Caviro<\/title>\n<meta name=\"description\" content=\"The restyled, new bottled Tavernello line, designed for foreign markets, was presented at the fair. 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